Fox broadcasts the 2026 World Cup for 485 million dollars. The rights are worth up to 1.5 billion. The gap was created by one concession in 2014. What the FIFA and Fox story teaches about concessions, time, and circumstance in negotiation.
In 2019 Taylor Swift lost the negotiation for her own music. She could not win back the recordings, so she rebuilt her leverage from what was still hers. By 2025 the catalog was hers. A negotiation case study on leverage and alternatives.
In 2014 Microsoft bought Nokia's phone business and missed the signal hidden in one condition. A year later it wrote off 7.6 billion dollars. A negotiation case study on reading the terms the other side protects.
In 2006 Disney paid 7.4 billion dollars for Pixar. The price was the easy part. Bob Iger read what Steve Jobs valued, and built the deal around it. A negotiation case study on reading signals under the surface.